How to promote your services
Starting your journey as a handyman, home cleaner, or other home services profession is exciting but can feel overwhelming, especially when it comes to finding your first clients. The good news is there are many ways to promote your services and build awareness in your local community. Here’s a quick guide to some common methods, along with their pros and cons, to help you choose what’s best for you. Just remember to anchor your decisons against the goals you set for yourself and your business.
1. Word of Mouth
The oldest and most reliable way to get started is through word of mouth. Let friends, family, and neighbors know about your new business. Ask for referrals and recommendations. This is how many pros maintain a healthy, lasting business.
Pros:
- Builds trust quickly.
- Costs nothing!
- Often leads to repeat business.
Cons:
- Growth can be slow without an initial network.
- Limited reach beyond your immediate circles.
- Often depends on quality work at a fair price!
2. Social Media
Platforms like Facebook, Instagram, and Nextdoor are excellent tools for promoting your home services. Share photos of completed jobs, customer testimonials, and your availability.
Pros:
- Free or low-cost to use.
- Great for showing off your work visually.
- Can quickly reach a larger audience.
Cons:
- Requires consistent updates and engagement.
- Takes time to build a following.
3. Flyers and Business Cards
Old-school marketing like distributing flyers or leaving business cards at local stores can still be effective. Pin them on community bulletin boards or hand them out door-to-door.
Pros:
- Easy to create and distribute.
- Good for reaching people who don’t use social media.
- Localized targeting.
Cons:
- Printing costs can add up.
- Not as effective without a compelling offer or design.
4. Online Directories
List your services on platforms like Google My Business, Yelp, and yes even Angi (formerly Angie’s List) can be a foot in the door. These directories are where many homeowners look for help. You may find that Google and Yelp are better in the long run while marketplaces like Angi and Homeadvisor can help you jumpstart a fresh business desparate for leads.
Pros:
- Increases your online visibility.
- Builds credibility with reviews.
- Attracts customers actively searching for help.
Cons:
- May require time to gather reviews.
- Some platforms charge fees or take a (large) cut of your earnings.
- Seriously, read up on why many homeowners and pros think Angi and the like are scams.
5. Partnering with Other Businesses
Form relationships with local realtors, property managers, and hardware stores. They can refer clients to you when they encounter people in need of home services.
Pros:
- Creates steady referral opportunities.
- Builds a professional network.
Cons:
- Takes time to establish partnerships.
- May require offering discounted rates initially.
Final Thoughts
When getting started, it’s best to try a mix of strategies to see what works for you. Start with low-cost options like word of mouth and social media, then expand into online directories and partnerships as you grow. Each method has its strengths, and the right combination will help you build a steady stream of clients and a successful home services business.
Get out there, be confident, and let people know what you can do. The demand for reliable home services is always high—your journey starts with taking the first step!