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How to promote your services

Starting your journey as a handyman, home cleaner, or other home services profession is exciting but can feel overwhelming, especially when it comes to finding your first clients. The good news is there are many ways to promote your services and build awareness in your local community. Here’s a quick guide to some common methods, along with their pros and cons, to help you choose what’s best for you. Just remember to anchor your decisons against the goals you set for yourself and your business.

1. Word of Mouth

The oldest and most reliable way to get started is through word of mouth. Let friends, family, and neighbors know about your new business. Ask for referrals and recommendations. This is how many pros maintain a healthy, lasting business.

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2. Social Media

Platforms like Facebook, Instagram, and Nextdoor are excellent tools for promoting your home services. Share photos of completed jobs, customer testimonials, and your availability.

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3. Flyers and Business Cards

Old-school marketing like distributing flyers or leaving business cards at local stores can still be effective. Pin them on community bulletin boards or hand them out door-to-door.

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4. Online Directories

List your services on platforms like Google My Business, Yelp, and yes even Angi (formerly Angie’s List) can be a foot in the door. These directories are where many homeowners look for help. You may find that Google and Yelp are better in the long run while marketplaces like Angi and Homeadvisor can help you jumpstart a fresh business desparate for leads.

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5. Partnering with Other Businesses

Form relationships with local realtors, property managers, and hardware stores. They can refer clients to you when they encounter people in need of home services.

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Final Thoughts

When getting started, it’s best to try a mix of strategies to see what works for you. Start with low-cost options like word of mouth and social media, then expand into online directories and partnerships as you grow. Each method has its strengths, and the right combination will help you build a steady stream of clients and a successful home services business.


Get out there, be confident, and let people know what you can do. The demand for reliable home services is always high—your journey starts with taking the first step!